01/11

BRAND STORIES: Capturing Emotion for Luxury Brands

HEAVEN SCENT - CHANEL NO.5

Illustrating a portrait of the iconic perfume Chanel No.5, I bring to life a story from its 100-year history.

ESSENCE of DIOR

Communicating timeless elegance, I shine a spotlight on Dior's perfumer in his craft.
This story was to celebrate the brand's release of La Collection Privée Christian Dior.

UOMA BEAUTY - COLOUR BALANCE

In a world of sameness, I illuminate entrepreneur Sharon Chuter who is celebrating diversity with a new cosmetics range for women of colour.

V is for VALENTINO

This is a story about luxury brand positioning - illustrating femininity and sophistication.
I drove the editorial around a strong V to reinforce the brand's house codes.

The MAN from S.L.A.TR

Built into this unique brand editorial is a story of trust, told through a 007-style character.
He loves fast cars, helicopters, casinos and women, but his trust is about to be put to the test.
It was never just about the clothes.

FLANNELS - ART, STYLE, FASHION

An exclusive brand editorial told through the guise of romance.
The story provides an emotional connection to the clothing and accessories for a retailer who is dedicated to their brands and customers alike.

ALEXANDER The GREAT

A story about being ‘Ridiculously Cool’.
Alexander Wang is the brand that is fusing real life with celebrity dreams to capture the hearts of GenZ.

RAW DENHAM

A story about passion, dedication and craftsmanship.
Jason Denham is a man on a mission as he celebrates the opening of a new store.

NEXT PROJECT

From Dior to Chanel and Flannels to Alexander Wang, ‘Brand Stories’ is a multi-media journey through a diverse landscape of visual storytelling.

Each story – created under my artistic direction at Voir Fashion Magazine – draws on emotions to amplify brand communication with full editorial and artistic licence. They elegantly connect brand with customer.

Unique sound composed by Jia Lee.