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Explore Ideas with Creative Freedom

Updated: Aug 24, 2022


Japanese-themed packaging designs – used for a music promotion involving 2 artists and a brand collaboration.
Paradox product design used for music promotion

I was honoured to create the artwork for several Japanese-themed packaging designs – used for a music promotion involving 2 artists and a brand collaboration.


The creative freedom afforded meant I could start with the craziest interpretation of the brief, before advancing from there. (This is beginning to sound like my mantra).


Not all briefs allow for this freedom, but I find it is a great habit to get into, if only to surpass your own expectations.



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#artdirection

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