Paradox product design used for music promotion
I was honoured to create the artwork for several Japanese-themed packaging designs – used for a music promotion involving 2 artists and a brand collaboration.
The creative freedom afforded meant I could start with the craziest interpretation of the brief, before advancing from there. (This is beginning to sound like my mantra).
Not all briefs allow for this freedom, but I find it is a great habit to get into, if only to surpass your own expectations.