I often get asked this question.
I believe visual storytelling is bringing an idea to life through a visual medium (photography, illustration, design, motion, multimedia) to tell a story with few or no words. To capture attention and imagination through emotions.
Think film posters
Editorial article intros
The story of Carl and Ellie in Pixar’s ‘Up’
and films before ‘talkies’.
This multimedia intro has been created as an opener for the website, to give a taste of the diversity of ideas used.
It was curated from a wide selection of images used to tell visual stories across fashion; beauty; travel; influencer-journeys and brand storytelling.
This recent testimonial from Bronagh Daly Faith and Creativity Lead at Leeds Church Institute, was written in response to the digital illustration I submitted for their 'Journey to the Manger' project.
I hope it goes some way to providing an explanation.
“It is our job to interpret the cry of the city. It is so difficult to put voices from the market into a visual representation. I think what Luke has done is just amazing, and he has just done it spot on!”
If you are looking for something unique, and are attracted to what you have seen, click HERE to get in touch and start a conversation.