Taking something intrinsic to each brand’s DNA, I was responsible for spearheading the visual storytelling of the following 10 fashion, luxury and lifestyle brands – across digital media platforms online and in selected hotels through GoldKey Media.
It was my role as artistic director to ensure each story was on point to each brand, unique and different, and communicated a heartfelt message or lifestyle to a new audience.
I worked with both brand authorised assets and in-house-created imagery. This multimedia film is a carefully curated showcase of the essence of these stories, and is brought to life in the most dynamic way through the artistry of music composer Jia Lee. Her vision and talent were able to deliver the most unique, compelling and enchanting musical score to take the project to the Next Level.
CHANEL No 5