50 Shades: International Eyewear Brand Campaign

50 Shades is a concept eyewear brand with an international appeal.

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Inspired by the Italian and French New Wave films of the '50s and '60s, this campaign uses existing imagery from photographic archives executed during the Voir Fashion Magazine years.

 

The images have been repurposed exclusively in monochrome to provide a highly stylish element, and appeal to a diverse fashion-loving consumer.