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Analogue or Digital for Storytelling?

Do we still need analogue in a digital world?

Hold that thought.

So I stumbled across a TED Talk the other day.

It was by Matthew Luhn (the story guy on Toy Story Trilogy) – responsible for telling powerful visual stories and connecting audiences emotionally through his work.

The speaker went on to acknowledge his admiration for the late Steve Jobs who launched the iPod in 2001 – marketed on the premise of “fitting your entire music library (1,000 songs) in your pocket”. Genius.

What a powerful story, and a digital revolution.

Boom! I was blown away, inspired, motivated!

So I sat down to reflect, had a cup of tea, and put an analogue record on my turntable.

Who is with me?










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