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A fresh voice for a new generation

From Dior to Chanel and Flannels to Alexander Wang, Brand Stories is a multi-media journey through the diverse landscape of brand storytelling as featured in Voir Fashion Magazine.


Providing a third party voice for fashion and luxury brands to convey their message to new and different audiences in completely unique editorial ways, each has been selected for its ability to capture something intrinsic to the brand’s DNA. The music has been artfully created by Jia Lee


Essence of Dior

All Images © Parfums Christian Dior

Brand Stories


Stories in motion is a collection of five carefully curated film shorts.


Each captures the spirit of the visual language, artistic direction and storytelling published through Voir Fashion Magazine and GoldKey Media during my eight year tenure.


Told through multi-media and motion graphics with uniquely authored musical scores – created by graduates of Leeds Conservatoire, they bring to life contemporary themes of daring-to-be-different; female empowerment; diversity; high fashion as art and journeys to celebrity.


Thought-provoking stories

Director’s Cut showcases some of the most audacious and thought-provoking fashion and living editorial stories to appear within the pages of Voir Fashion Magazine, under my artistic direction. Inspired by the manner in which Franca Sozzani told visual stories through Italian Vogue, each editorial was created or compiled to allow storyline to take precedence over product. Sound is created by Jia Lee.



Except where specifically credited below in chronological order, all editorial stories were photographed and fully produced in-house by the creative team at Studio Voir

Director's Cut


Helping photographs tell powerful stories

#GIRLPOWER is a multi-media showcase of some the most stylish fashion and beauty editorials to appear within the pages of Voir Fashion Magazine, communicating both female empowerment, and runway splendour.


Carefully selected from the many published articles – powered by the photographic imagery of led by photographer Chris Moore, each provides a reflection of the ever-changing face of fashion, as captured from an international runway and behind-the-scenes perspective. Music by Jia Lee.

For many years led by photographer Chris Moore provided access to their vast photographic archives to help us to respectfully convey the ever-changing face of fashion, from an international runway and behind-the-scenes perspective.


This visual treasure trove facilitated our up-to-the-minute communication to an ever-growing fashion readership, with visual insight.

All images ©