01. BRAND STORIES
A fresh voice for a new generation
From Dior to Chanel and Flannels to Alexander Wang, Brand Stories is a multi-media journey through the diverse landscape of brand storytelling as featured in Voir Fashion Magazine.
Providing a third party voice for fashion and luxury brands to convey their message to new and different audiences in completely unique editorial ways, each has been selected for its ability to capture something intrinsic to the brand’s DNA. The music has been artfully created by Jia Lee.
Essence of Dior
All Images © Parfums Christian Dior
STORIES in MOTION
Stories in motion is a collection of five carefully curated film shorts.
Each captures the spirit of the visual language, artistic direction and storytelling published through Voir Fashion Magazine and GoldKey Media during my eight year tenure.
Told through multi-media and motion graphics with uniquely authored musical scores – created by graduates of Leeds Conservatoire, they bring to life contemporary themes of daring-to-be-different; female empowerment; diversity; high fashion as art and journeys to celebrity.
02. DIRECTOR'S CUT
Director’s Cut showcases some of the most audacious and thought-provoking fashion and living editorial stories to appear within the pages of Voir Fashion Magazine, under my artistic direction. Inspired by the manner in which Franca Sozzani told visual stories through Italian Vogue, each editorial was created or compiled to allow storyline to take precedence over product. Sound is created by Jia Lee.
Except where specifically credited below in chronological order, all editorial stories were photographed and fully produced in-house by the creative team at Studio Voir
Helping photographs tell powerful stories
#GIRLPOWER is a multi-media showcase of some the most stylish fashion and beauty editorials to appear within the pages of Voir Fashion Magazine, communicating both female empowerment, and runway splendour.
Carefully selected from the many published articles – powered by the photographic imagery of Catwalking.com led by photographer Chris Moore, each provides a reflection of the ever-changing face of fashion, as captured from an international runway and behind-the-scenes perspective. Music by Jia Lee.
For many years Catwalking.com led by photographer Chris Moore provided access to their vast photographic archives to help us to respectfully convey the ever-changing face of fashion, from an international runway and behind-the-scenes perspective.
This visual treasure trove facilitated our up-to-the-minute communication to an ever-growing fashion readership, with visual insight.
All images © Catwalking.com
Journeys that delivered success
is a multi-media journey through the remarkable editorial stories of personalities from popular and musical culture, who have transcended their recognisable discipline to achieve celebrity status.
All features were originally published in Voir Fashion Magazine.
Music composed by Jia Lee.
Except where specifically credited below in chronological order, all celebrity features were photographed and fully produced in-house
by the creative team at Studio Voir comprising:
05. THE FASHION TYPE
Typography that caught the eye
Eye-catching typography provides the hook to grab audience attention.
The Fashion Type is a journey through some of the most alluring and arresting word interplay – as seen in Voir Fashion Magazine, to characterise mood and draw the viewer closer.
Animation: Luke Walwyn
Cut To The Peace: Ph - Lena Kholkina
Cutting Edge: Words - Bonnie Bartlett
Something About Yves: Concept & Photography - Studio Voir
TRAVEL IN THE MIND
Dreaming in illustration is where it begins
Travel in the Mind is an illustrated journey of hope through a hint of curiosity, a spark of intrigue and a never-ending sense of wonder.
Curated in 2020 during the first UK lockdown, it was a time for me to focus on a style of graphic art/illustration which originates from my photographic imagery (captured during my Voir Fashion years) – to take the conversation away from outright photography.
This is an Alice in Wonderland moment to escape your ennui and venture off to pastures new. Groundbreaking animation is provided by Simon Sturgeon from Tungsten Media, and Kevin Fuccillo skilfully crafted the soundscape to bring the entire motion to life.